Ye yatha mam prapadyante tams tathaiva bhajamy aham
mama vartmanuvartante manusyah partha sarvasah
(Text 11, Ch 4, Transcendental Knowledge)
Meaning: As all surrender unto Me, I reward them accordingly. Everyone follows My path in all respects, O son of Partha.
*** Whether one is without desire (the condition of the devotees), or is desirous of all fruitive results, or is after liberation, one should with all efforts try to worship the Supreme Personality of Godhead for complete perfection, culminating in divine consciousness.